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WHY YOU NEED PROCEDURES
Sales and Marketing Policies and Procedures Manual
Sales and Marketing strategies and plans are critical for any business. Now you can improve your customer focus using this easily editable Sales and Marketing Policies and Procedures Manual, which includes a Microsoft Word template for all of the policies, procedures and forms.
You can download a sample sales and marketing policy and procedure with no obligation. Or if you are ready to purchase, buy now using our secure server and download your sales marketing manual the same day. Take advantage of our money-back guarantee and buy the Sales and Marketing Policies, Procedures and Forms manual risk free!
What drives your organization: Sales or Marketing?
If you want to grow your revenues, it’s important to know whether your company is driven by sales or marketing efforts. Sales driven companies grow by adding more sales people, while marketing driven companies grow by adding more marketing programs. How do you know which one — sales or marketing — drives your company?
Policies for Increasing Sales Revenue
Try adding more salespeople (resellers or distributors), assign them a sales quota, and let them loose in a territory and see if your sales grow.
If you start getting more sales, you know your company is driven by sales. If your sales fail to grow, try adding marketing activities. For example:
- Expand your website;
- Increase your public relations efforts;
- Add a company blog or a periodic newsletter;
- Expand your advertising or pay-per-click (PPC) program on the internet;
- Add more keyword focused pages to your internet marketing;
- Experiment with direct mail or email marketing;
- Attend (more) trade shows or events;
- Host your own conference for your customers and leads; and/or
- Add new products or enter new markets.
Sales and Marketing Policies for Control
You can also try increasing your overall sales and marketing effectiveness by introducing policies for more control over your sales and marketing cycle. If you’re unable to grow your sales by either adding sales people or expanding your marketing activities, it’s time for a strategic review. There are only two ways to grow your revenue — sales activities or marketing programs.
When neither of these works, it’s time to change your strategy. Your business strategy is what drives marketing, and marketing is what drives your sales.
Sales and Marketing Policies, Processes, and Strategies
Sales and Marketing strategies and plans are critical for any business. Why leave them to chance? The Sales And Marketing Procedures manual contains procedures for developing strategy, adding sales people, and creating marketing activities. These prewritten and fully editable sales and marketing strategy templates can help you quickly and effectively take control of your sales and marketing processes to achieve consistent results. Isn’t that the sales and marketing strategy your want?
Align Sales Strategies with Marketing Tactics
Are your sales processes effective? How well do your marketing tactics really work? Do your marketing and sales teams coordinate their efforts to achieve maximum results? Policies and procedures based on proven best practices can help align your sales and marketing processes to mange prospects and customers through the sales pipeline and achieve improved performance.
The Process Approach to Lead Generation and Sales Closing
Using a process approach to manage sales strategies and marketing tactics, you can plan sales and marketing activities and measure results. Through our sales and marketing strategy template, learn which marketing tactics generate the best leads and which strategies are effective for closing sales and achieving continual and tangible improvement. Track and manage important metrics like cost per lead and cost per sale performance.
Improve Your Sales and Marketing Process
Sales and Marketing Policies, Procedures, and Forms are based on thoroughly research best practices, written by experienced technical writers, and reviewed by experts in the field. Plus, it covers all the critical areas of sales and marketing such as:
- Marketing Plan
- Marketing Tactics
- Product Management
- Sales Administration
The Sales and Marketing Procedures manual also includes a free Internet Marketing Guide.
Fully Editable Sales and Marketing Policies and Procedures
When you purchase the Sales & Marketing Policies, Procedures and Forms, you get all the content in easily editable Microsoft Word format on CD or via download. You can edit, change, and adapt the procedures to fit your sales strategies or marketing tactics. Plus, each printed manual comes in an attractive and convenient hardcover book for ease-of-use and accessibility.